What REALLY goes down on an influencer retreat?
12 Influencers, 1 Private Island, 72 hours of strategy, team building, upskilling, and endless ideas!
The White Party
OAC Talent is all about doing things the right way, building a community around our team and offering more than a management service to our influencers through constant education and mentoring. And what better way to bring this to life than through a retreat!
Since the launch of our Talent management agency, we’ve supported heavily on content and business strategy, locked in killer deals and made some pretty life changing amounts of money for our influencers, but we wanted OAC Talent to be more than this!
We know that this industry can be lonely at times, and building our community is so important and what many of our creators say makes OAC unique. Many of our creators had met previously at PR events but we’ve never had the whole team in one place to celebrate and plan our next moves!
MKM Home
Many of our influencers have fallen into the world of content creation accidentally, setting goals for themselves isn’t something they’d taken seriously prior to working with OAC and our retreat set about to change that.
We set ourselves 3 clear goals:
1 - Team Building : To ensure all of our creators felt that strong sense of community and knew they had a team of girl bosses standing right behind them, it was important we all had some time to let our hair down. Throughout the retreat, we worked together, sharing the struggles, the ups (and the downs) of being in the industry.
2 - Up-skill Creators : Our creators are amazingly talented, but there's always room for growth. The retreat gave the team opportunities to level up their quality of content, as well as learning some marketing secrets we have, to growing their accounts.
3 - Switching from a hobby mindset to a business mindset: Creating content isn't just a hobby - it's a business. We’ve empowered our influencers with the skills,confidence and resources they need to take their businesses to the next level.
We had a host of speakers come and join us over our time at the retreat, unfortunately for them, they had to experience Meg and Rosie driving them in the boat, which believe us, entailed quite a few crashes and very questionable parking.
On day one, Alice Benham, the definition of girl boss, a hugely successful business and marketing strategist, as well as a newly published author, kicked things off with a deep dive into intention setting. She covered topics such as:
Engaging in meaningful conversations
Defining your reputation
Creating impactful content
Multi-platform opportunities like podcasting and email marketing.
If you haven’t already, take this as your sign to go and grab Alice’s Digital Marketing Handbook.
On day two, we had a jam-packed schedule, with a very exciting night ahead. First up, Charlie, the founder of OAC, and Kayla from @reynoldsresidence, who together run The Social Academy, led an immersive workshop on User Generated Content. From hooks, to creating harder-hitting content, the creators had the chance to make notes, create their own angle and put their knowledge into practice with a content making workshop.
Our next visitor onto the island, Oli Hills, the director of Nonsensical, a specialist TikTok Agency, offered a masterclass on upping your game on TikTok. He explained how to:
Monetise on the platform
Discover your niche (which he called "finding your Tok")
Understand the algorithm
Exactly what brands are looking for when they’re planning TikTok collaborations.
And last but by no means least, we welcomed Dawn McGruer, a multi-millionaire business coach, speaker, and strategist, closing our speaker series on a massive HIGH with an empowering (and emotional) session on Mindset, Motivation, and Marketing. She’s been working with Charlie to drive the growth and success of OAC throughout 2024 and was on Charlie’s ‘must book’ list for the retreat.
Chelsea Peers Pjs
She shared her expertise and provided our creators access to her 30-day app challenge, which covers financial mastery, growth mindset, and unbreakable resilience - essential ingredients for long-term success. The session involved a few tears, as our influencers realised just how much their lives have changed since embarking on this exciting journey, and let’s just say, we won’t be forgetting that anytime soon.
“Growth is not where you went to, it’s how far you’ve come. Now, let that sink in.” - Dawn McGruer
And once sunset rolled around, so did the music, drinks, hot tub sessions and laughs. The creators got dressed up for our white party and delicious catering provided by Jamie Tulley, a well recognised luxury private chef! Our final surprise, a visit from the talented Dan Greenaway, and his guitar, who gave us a live performance until the later hours - the drinks were flowing and our singing was… questionable. We ended the evening in our matching sets of Chelsea Peers pyjamas, in front of Love Island - because what else do you do on an all girl island?
To round it up, the OAC Talent retreat lived up to all of our expectations, and more. We’ve been overwhelmed with our influencers' responses, and find ourselves multiple times a week going “did that actually happen?!”
Who’s got FOMO and wants to be on our next retreat?
Apply to join our roster here.
See you all soon, The OAC Team.
