Beth

Beth began @budgetingmumofficial in 2022 to help fellow parents make their money go further.

The channels are focused around Beth sharing her personal experiences and invaluable tips on how to manage finances wisely while still enjoying memorable family moments.

Whilst Beth’s channels were initially started to support families, her audience and reach now spans beyond this. Beth’s audience consists of individuals and families who are passionate about maximising their income without sacrificing the joy and wonder that life has to offer.

Beth

Beth is a chartered accountant who combines her professional expertise with her own real-life experiences to make financial education accessible and relatable.

Her mission is to empower her audience to achieve their financial goals—whether that’s getting out of debt, building savings, or improving overall financial wellbeing.

Beth’s personal journey is as inspiring as it is practical. Just a few years ago, she was £18K in debt; today, she’s debt-free and a homeowner. By sharing her story alongside realistic, actionable tips, she proves that financial transformation is possible for anyone.

With a warm and approachable style, Beth’s content resonates deeply with her audience, who value both her authenticity and her professional insight.

Abbey

Abbey is a self-taught DIY enthusiast with a passion for creating bespoke looks for less.

She started her account during her own renovation journey, aiming to inspire women on social media to take on DIY projects themselves. Today, her audience is diverse, with both women and men replicating her creative hacks.

Her content style is truly distinctive, driven by her confident and bubbly personality that shines in every post. This vibrant energy adds a unique character not only to her home but also to content, making her work both engaging and memorable.

Chloe

Chloe began her account in 2021 to document her journey of transforming her home from bricks to beauty.

Chloe’s content strikes the perfect balance between relatable home styling and aspirational design. She’s passionate about timeless, trend-resistant purchases that bring lasting beauty to any space. Her audience turns to her for renovation support, styling tips, and how-tos, finding inspiration in her mix of rustic vintage and modern, timeless pieces.

With a strong sense of community and a warm, approachable style, Chloe’s account is ideal for those who take pride in creating beautiful, curated homes. Her partnerships often reflect this ethos, providing value to both her followers and the brands she collaborates with.

Jack

Jack Kinsey shot to fame as a standout contestant on BBC’s Interior Design Masters, where his theatrical, flamboyant, and immersive design style captured attention. More than just an interior designer, Jack is a storyteller, curator, and creative genius, transforming spaces into bold, dramatic experiences that blend history, artistry, and modern flair.

From restoring historic buildings to crafting statement interiors, Jack’s designs celebrate rich textures, intricate details, and a fearless mix of classic elegance and maximalism.

Whether he’s reviving a derelict chapel, collaborating with luxury brands, or styling an unforgettable tablescape, Jack doesn’t just design rooms—he creates immersive, theatrical experiences.

A natural showman, Jack’s content goes beyond product showcases, pulling his audience into the world of design with a unique blend of entertainment, craftsmanship, and storytelling. His passion for pushing creative boundaries makes him a one-of-a-kind voice in the interiors space.

Chloe

Chloe, the creator behind @thewhitepinesproject, has built a loyal and engaged community by sharing her journey of transforming “ugly” houses into beautiful, welcoming homes. Through a mix of affordable DIYs, budget-friendly home finds, and smart renovation tips, she proves that stylish interiors don’t have to come with a high price tag.

As a busy mom, Chloe’s content blends family life, home styling, and practical design choices, making her both aspirational and relatable. From budget family travel adventures to everyday moments with her boys, she creates warm, real-life content that resonates deeply with her audience.

With a passion for thoughtful renovations, stylish yet affordable interiors, and creating a home that truly feels lived in, Chloe shares an inspiring and down-to-earth approach to making any space feel like home.

Anna

Introducing Anna, a Midlands-based interiors content creator with a passion for inspiring her audience to achieve stunning looks for less. Anna expertly blends investment pieces with affordable finds, bringing her minimalist Scandi, Japandi, and industrial-inspired vision to life in her modern home. With a keen eye for sleek neutrals, she shares practical, cost-effective style tips and tutorials that resonate with her highly engaged audience.

Over just a few years, Anna has built a dedicated following of like-minded interiors enthusiasts across Instagram, TikTok, and YouTube, each platform boasting superb engagement rates and offering diverse content opportunities—from striking still imagery to short-form hacks and in-depth tutorials.

Jade

Jade’s Instagram account is a beautifully curated blend of styling inspiration, cleaning hacks, and home hauls. With an eye for aesthetics, Jade not only shares the secrets of family life but also offers a realistic glimpse into how she keeps her home tidy and picture-perfect, even with young children in the mix.

She is best known for her unique and creative content style, particularly her intricate stop-motion videos that captivate her audience.

Jade’s true passion lies in helping her audience achieve a minimalist, elevated look with minimal effort. She regularly shares her top product recommendations and timeless home decor finds, empowering her followers to effortlessly enhance their living spaces.

Kate

Kate, the creative mind behind Foswood House, shares her passion for home renovation, interior design tips, and stylish decor finds. She started her page to give back to the home accounts that inspired her and to make the renovation journey less stressful and more enjoyable for others. With a unique and creative approach, Kate offers design advice and showcases beautiful decor pieces, aiming to inspire and assist her audience in creating their own sanctuaries.

Kate's content reflects her love for family, creativity, and a well-organised home. After two years of transforming a piece of land into Foswood House, Kate takes pride in the peaceful retreat she has built and looks forward to collaborating with brands to create inspiring content in her cherished space.

Victoria

Vik is a passionate advocate for creating a dream home that feels cosy and inviting, without breaking the bank. A self-taught DIY enthusiast with a creative mindset, renovating a home that hadn’t been touched in 30 years. Vik has learned invaluable lessons and developed a keen eye for timeless, high-street pieces that can transform any space when integrated into a DIY project.

Vik shares these insights and top tips with her followers, inspiring them to take on their own projects—whether it’s trying panelling for the first time, tiling a kitchen backsplash, or laying down new flooring.

For Vik, creating a beautiful home is more than just a passion; it’s the core of everything she does.

Michelle

Michelle, the creator behind @home.in.herts, brings a unique blend of style, authenticity, and passion to the world of home, fashion and lifestyle content.

Formerly a fashion and interiors buyer, she now shares her expertise by transforming her 1930’s bungalow into a stylish home while offering timeless, good-value recommendations.

Michelle is also passionate about sustainability and aims to use her platform to make a positive impact, whether through upcycling projects or sharing eco-friendly choices with her followers.

Kathryn

Kathryn's page offers a cosy, welcoming space filled with inspiring home and interior creations. She shares DIY projects, seasonal styling tips, and carefully curated decor finds, all aimed at helping her followers create beautiful interiors on any budget.

Alongside her design content, Kathryn provides glimpses into her family life, with occasional features on fashion and travel, making her page a well-rounded source of inspiration for a stylish, balanced lifestyle.

Liv

Liv,’s content is about more than just serving up delicious and healthy recipes—she’s creating a space that nourishes the soul as much as the body.

Now, with over 300K followers, Liv has built a thriving community by sharing budget-friendly, macro-conscious recipes, self-love, and a refreshing dose of real life. Her approachable, fuss-free dishes are designed for both quick weeknight eats and indulgent weekend treats, making healthy living accessible and enjoyable.

As the published author of The Positive Kitchen, Liv has brought her much-loved recipes to life in full-colour print, offering a forever home for her vibrant, easy-to-follow creations. Liv’s content is warm, inspiring, and practical, leaving her audience feeling supported and empowered to embrace healthy choices and positivity every day.

Imogen

Imogen started her account to document the transformation of her first home—a cozy two-up, two-down Victorian terrace in London. The house, untouched for over 50 years, needed a complete overhaul.

Over five years, Imogen and her partner poured their hearts into renovating every inch of it, sharing tips, transformations, and the ups and downs of the journey. Along the way, she built a thriving community of home renovators, all united by a passion for making the most of the homes they have.

In 2024, Imogen and her family made the bold decision to sell their London home and relocate nearly 300 miles north to Newcastle. Now, she’s embarking on an exciting new renovation project—this time to create a forever home for her growing family.

Imogen’s content blends practical renovation advice with heartwarming family moments and a flair for timeless design. Her journey continues to inspire a community of homeowners looking to turn their spaces into something truly special.

Kate

Kate, the creator of @our_bears_home, started her page to inspire others with her budget-friendly home renovation projects. Her content quickly gained popularity for its effective DIY hacks and stylish decor tips. In 2023, a catastrophic water leak forced Kate to strip her home back to brick. Now, she's documenting the rebuild throughout 2024, involving her followers in every step and design choice.

Kate’s belief that every cloud has a silver lining has resonated with her audience, leading to increased engagement. She’s passionate about proving that a stunning, custom home can be achieved without breaking the bank, blending pre-loved treasures, timeless pieces, and high street finds to create a unique space that reflects her family’s journey.

Kayla

@reynoldsresidence

Kayla, the content creator behind @reynoldsresidence, offers brands in the home, interior, and DIY sectors the opportunity to connect with a highly engaged audience of over 120,000 followers. Specialising in creating scroll-stopping content, Kayla inspires her audience with practical hacks, DIY projects, seasonal styling tips, and affordable home decor ideas. Her ability to produce viral reels and maintain a strong engagement rate demonstrates her effectiveness in capturing attention and driving interaction.

Kayla has successfully collaborated with major brands such as The Range, B&M, Furbo, and Cotswold Co., consistently delivering content that not only showcases products but also fosters natural, engaging conversations with her audience. For brands looking to elevate their presence in the home and lifestyle space, Kayla offers a proven track record of creating impactful content that resonates deeply with her followers.

Lauren

Lauren is the creator behind @the_cubbyhole sharing her passion for home interiors, decorating, DIY, and showcasing her renovation journey. Lauren offers brands an opportunity to connect with an engaged and inspired audience. Her content is characterised by its authenticity, realism, and accessibility, with a focus on neutral tones, greens, and calming, natural interiors.

Lauren is dedicated to creating content that not only inspires but also drives interest in the brands she loves and collaborates with. Her audience trusts her recommendations, knowing she carefully selects partnerships that align with her values and aesthetic. Brands looking to work with Lauren can expect a genuine, thoughtful approach that highlights their products in a way that feels both natural and compelling, ensuring a strong connection with her dedicated followers.

Sophie

Sophie, the creative force behind @home_by_the_cloud, is a leading home decor influencer with a passion for neutral tones and stylish interiors. With a loyal community of over 350K followers, Sophie inspires homeowners to transform their spaces with trendy yet accessible decor ideas.

A busy mom herself, Sophie seamlessly combines aesthetic design with practical, everyday home life, making her content both aspirational and relatable. Her warm and approachable style resonates with her audience, offering endless inspiration for turning houses into beautiful, functional homes.