Reflecting on our Journey: A 2023 Recap

As we take a breather from the whirlwind that was 2023, we couldn’t resist sharing with you the rollercoaster ride that has made last year oh-so-special for OAC. From events across the country, welcoming new team members to finally getting the keys to our office space - last year was one to remember. So, grab a cuppa and recap on the incredible last 12 months with us.

We kicked off the year with a bang, going into 2023 with a growing roster of clients and a fully booked training schedule for January. The first few months were a whirl, after just 8 weeks we were fully booked from just word of mouth and that’s when we knew things were about to get exciting. The start of the year was content heavy, working with the likes of Eggo, an award-winning skincare brand on a UGC campaign, as well as countless bridal shoots with Ava May Bridal to launch the new Disney Fairy Tale Weddings Collection. With more and more clients wanting help, Charlie welcomed India to the team.

The start of the year was jam packed with PR events, content shoots and training days, making connections with some big names and some amazing brands along the way.

As spring came around, Charlie and good friend Kayla from @reynoldsresidence were busy planning the third (sell out!) Maisons & Mingle event. It was a fun-filled afternoon held at @distilleryb16 with a hands-on wreath making workshop for fellow content creators. The pair spent most of spring zipping up and down the country creating content for MKM Home, you’ll find their faces all over their socials and even in stores on the digital displays!

The Social Academy launched in the Summer, a joint venture between @overatcharlies and @reynoldsresidence to share their combined knowledge with other content creators and small businesses. The 6 week program generated incredible results for the graduates and glowing reviews all round.

In July, OAC Talent was born, a new division within OAC specialising in connecting talented influencers with growing brands. From the beginning, OAC Talent has been working with huge global businesses (Jo Malone, ALDI and Gousto to name a few!) and has been excelling under the radar for the last 6 months. We’re excited to say the public launch of OAC Talent is just around the corner!

Autumn marked a transformative period as OAC outgrew its roots, we needed a space to base our quickly expanding team, host in-person training sessions and provide a space for wider in-house content creation. We found the perfect space and 6 weeks of rapid renovations took place.

November welcomed Danielle, our Social Media Account manager. Danielle has played a key role in growing @onthetools and her varied in house and agency career made her the perfect addition to the team! Alongside Danielle, we also welcomed our two new marketing assistants, Rosie and Meg. Meg has had experience navigating the online presence of several home improvement businesses while Rosie gained her experience through a marketing role at a local estate agent, a perfect fit for our growing roster of home and interior related clients.

With the team working hard behind the scenes, Charlie was invited back to her University to guest lecture to their current students about the world of marketing - a true full-circle moment!

Winter brought thrilling PR events, a record-breaking Maisons & Mingle Influencer gathering, and notable successes for our creators. As we closed our doors in December for a well-deserved break, it marked the festive end to an extraordinary year, teeming with achievements and unforgettable moments.

Here's to the next chapter of growth and success in the upcoming year!