Hi, I’m Charlie!
I’m the (accidental) founder of OAC, and someone who’s deeply passionate about helping others succeed.
I say accidental because I didn’t set out to start an agency and I certainly didn’t think I was “building a personal brand.”
I was simply craving a creative outlet. I was working in a corporate role, feeling stuck and uninspired, when I decided to document my first home renovation on Instagram on my Instagram page @overatcharlies. At the time, it was just a fun way to share DIY projects during the COVID lockdown.
But something happened that I didn’t expect—people started paying attention. My account grew, brands reached out, and before I knew it, I had an engaged audience and an entirely new perspective on what was possible with social media.
That’s the thing about personal branding—it can feel like a leap of faith, but when done right,
it opens doors you didn’t even know existed.
I’d decided the corporate life wasn’t for me, and took a senior creative role in a social media agency to see if this new found enjoyment could become my new career. I used my own Instagram channel to experiment and grow. As my account gained traction, I started landing paid brand collaborations alongside my full-time job. After 2 years, I left my agency role to focus on content creation full-time.
But things took an unexpected turn. After sharing my career change online, I was flooded with enquiries from founders needing social media support. Within eight weeks, I was fully booked with clients and growing a team to meet the demand—without even advertising my services and this was the start of OAC.
Today, I run OAC with a simple mission: to help people like you build a brand that works for you.
Whether you’re a founder, influencer, or thought leader, I know the fears you’re wrestling with—wondering if your efforts will pay off, questioning if your story is worth sharing, or worrying about where to even start. I’ve been there.
Your personal brand is the key to opening doors, building relationships, and unlocking opportunities. It’s not about being perfect; it’s about showing up and sharing what makes you, you.
At OAC, we’re here to make that process easier.
We know what it takes to turn a side project into a thriving business because we’ve done it. With the right strategy, support, and a little courage, you can achieve the same (and so much more).
In The Press
Looking to feature Charlie in your publication, podcast, or speak at your event?
Here’s her official bio, celebrating her journey, successes, and mission to transform the influencer marketing space.
Charlie is also available to share her expertise on a range of topics, including:
Personal Branding: How to build a powerful personal brand that opens doors and drives success.
The Creator Economy: Insights into thriving in the fast-evolving world of creators and influencers.
Females in Business: Empowering women to break barriers and succeed in male-dominated industries.
Social Media Marketing: Proven strategies to grow online presence and turn engagement into impact.
At just 27, Charlie Hobbis founded OAC, a self-funded, female-owned agency that has rapidly grown to become the leading Personal Brand & Influencer Marketing agency, sitting in the Top 3% of UK micro-businesses.
In under two years, Charlie has grown OAC from a fully booked freelance venture into a thriving agency, now on track to reach seven figures before she turns 30.
What began as a side project documenting home renovations on Instagram during the COVID lockdown has grown into a powerhouse agency, transforming the personal brands of influencers, celebrities, and thought leaders into thriving, profitable businesses.
With over 50,000 followers across platforms under her handle @overatcharlies, Charlie’s journey from creator to founder sets her apart. This unique perspective gives her firsthand insight into the challenges and opportunities her clients face, making her a trusted partner in their success.
OAC represents over 20 leading influencers and celebrities in addition to offering a full range of marketing services, including content creation, full channel management, and strategic planning. The agency’s client base spans multiple continents with clients across Germany, Canada and Dubai along with working with top UK household name brands on a daily basis. OAC’s achievements include high-profile campaigns for global brands and an invitation to Number 10 Downing Street to collaborate on influencer initiatives for the UK Prime Minister.
Charlie’s success is built on a foundation of organic growth, driven by her personal brand and word-of-mouth referrals. By combining her own experiences as a creator and business owner with extensive industry knowledge, she helps others unlock their potential and achieve similar success.
As a public speaker and coach, Charlie is passionate about redefining the influencer & online marketing space and empowering founders to embrace their personal brands with confidence and clarity.
In 2025, Charlie will launch the Unfiltered Influence podcast, offering an honest, behind-the-scenes glimpse into the creator economy and actionable advice for amplifying your own voice.
Her work is driven by one mission: to help others achieve success and leave every client stronger, smarter, and more empowered than when they started.
Official Bio
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