Case Study: Jolt

JOLT is a one dose per day supplement brand designed to slow the ageing process, founded by husband, wife and best mate team Lindsey Kane, Russell Kane and Dan Stone. 

Russell, a well known comedian doing all in his power to stay young and prolong his career for as long as possible has been using evidence based supplements for the last 15 years. He was being aged 5, 10 sometimes 15 years younger than his true age by the press and a spotlight was shone on his supplementation journey sparking the interest of the nation after appearing on Steven Bartlett’s Diary of a CEO.

This generated huge interest for the list of supplements that Russell was taking, but the general feedback was it was too time consuming, too expensive and quite overwhelming for the average Joe to get on board with which sparked Lindsey’s idea to create JOLT and combine the 7 highest impact ingredients.

We’ve been involved with JOLT’s digital journey from day one, since launching we’ve delivered two sell out campaigns and sold over 150,000 tablets so far. We work across the breadth of JOLT's digital journey. From crafting engaging content, producing captivating video shoots to fostering a vibrant and engagement community through email marketing. Paired with paid ads on platforms like META we drive substantial sales. A huge part of this success is through harnessing the power of founder stories and storytelling around the brand to engage the audience. 

Right now, we're actively setting the stage to unveil JOLT's first affiliate program—an essential move to elevate the digital presence and shine in the competitive health and wellness marketplace.

Objective

Our primary objective was to catapult JOLT into the digital spotlight, establishing a robust online presence that not only captured the essence of the brand but also drive substantial sales. With a focus on simplifying the anti-aging supplement regimen, we aimed to make JOLT accessible to a broad audience.

Results

  • JOLT has achieved an impressive monthly reach exceeding 250,000 through our strategically planned digital marketing efforts that push boundaries and dare to be different. Coupled with numerous press features in esteemed publications such as British Vogue, Grazia, and Hello Magazine, along with podcast appearances with notable figures like Scott Thomas,Spencer Matthews and Paul Mort, JOLT has undeniably made a powerful impact within its first six months.

  • Beyond organic sales, our paid advertisements on META are significantly boosting JOLT's sales, achieving an impressive average ROAS of 13.43. The success lies in creating compelling content and aligning it with precisely targeted ad campaigns. Simplifying the science and crafting messaging that resonates with potential customers are crucial elements in driving and sustaining this success.

  • JOLT experienced an average monthly revenue growth of 39.2%, reflecting the brand's growing popularity and the success of our creative journey. This consistent growth underscores the effectiveness of our approach in driving conversions and maximising revenue for the brand.

  • Since our collaboration with JOLT, the brand has achieved remarkable sales milestones, surpassing £160,000 in total sales to date. The success of two sell-out launches and the sale of over 150,000 tablets underscore the strong market demand and consumer trust in the JOLT brand.

  • JOLT's Instagram following has grown to over 9,000 followers, accompanied by an impressive 1.5 million 90-day impressions. This robust social media presence not only fosters a sense of community but also serves as a powerful platform for showcasing the brand's journey and engaging with a wider audience.