@budgetingmumofficial
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ALDI
Beth recently partnered with ALDI in a powerful collaboration aimed at alleviating the financial challenges faced by families in the UK during the ongoing cost of living crisis. Beth's innovative approach involved crafting five delicious family meals on a tight budget of just £20.00.
This campaign showcased that food shopping on a budget is still possible, her vision sought to dispel the notion that living on a budget has to equate to dull and mundane meals, emphasising that it can be both exciting and accessible to all.
Beth and ALDI teamed up for a joint press release, taking the campaign to new heights beyond the boundaries of social media.
The Budgeting Mum brand is honest and relatable and is repeatedly well received with the press.
Results
This campaign caught the attention of big names like The Sun, The Daily Mail, Netmums, Sky News, and numerous local media outlets, showcasing its broad impact and connection with the public.
In addition to social media, the campaign was also shared on Beth’s blog reaching over 6,500 views and shared to her mailing database, with over 4,000 opens and interactions.
